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The Pedal On Store

The Pedal On Store

Pedal On is not just a website, we are one of the country's largest bike shops too. Our aim is to be the country's leading supplier of bikes, accessories, parts and apparel for cross country, trail, gravel, sports road and leisure riding.

We are authorised dealers for Giant, Scott, Liv, Trek and Cadex. We have over 250 bikes on display on our shop floor which are aimed at enthusiast cyclists.

We are situated between Reading, Newbury and Basingstoke and are easily reached from the M3 and M4.

Shop History

Established in 1995 by a passionate cyclist, Pedal On has steadily grown in size and now occupies three retail units and has a thriving website that serves customers across the UK. The key to our growth and success has been our staff. Their passion, knowledge, experience and care are what gives our customers positive experiences. More recently, Pedal On became an employee owned trust meaning our staff are ultimately the beneficiaries of their hard work.

Along with a huge selection of Mountain Bikes, Road Bikes, Cyclo cross Bikes, Gravel Bikes and ebikes you'll find a massive selection of clothing and accessories. In addition to the products that you'll find on this website we also stock nutrition products from leading brands.

Our business is built on the core values of quality, value, innovation and doing the best for our customers. We are committed to stocking products from the World's leading brands and have selected our portfolio of products based on their technological qualities and their suitability for our customers. We fully support the brands we sell with both knowledge and stock of spare parts.

We believe we are big enough to offer great choice and value but small enough to care about your own personal requirements. All our staff are cyclists and their experience and knowledge can prove invaluable in advising you.

Shop History

Why Pedal On?

Over 250 Mountain Bikes, Road Bikes, Gravel bikes, Cyclocross bikes and e-bikes on display.
Expert staff who are passionate and knowledgeable cyclists with decades of experience
1000's of accessories and spares
Massive range of shoes and clothing
State of the art servicing department with Cytech qualified mechanics
Continental style coffee bar
Free parking
In store loyalty scheme
Local cub discounts
Cycle to work scheme vouchers accepted (Cyclescheme, Green Commute Initiative, Gogeta and My Benefits World)
Finance available on bikes and selected wheels

Why Pedal On?
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